In Latin America, the recession and lack of creative jobs have forced artists to take unfulfilling day jobs in order to support their passions. Being defined by these jobs instead of what they love - is a real drag.

With a new public, automatic bicycle system available for use 24/7, it was time for Buenos Aires to get excited and start thinking of city bike as the way to be on-the-go, whenever they want. So we created an environmental campaign of clever, whimsical art that caught people’s eye while conveying the idea of a non-stop public biking system.

Everything that you do for the first time in your new home is unforgettable.
No matter how little it may seem, these experiences are anything but trivial.